The second one is that rich snippets stand out in the SERPS and websites that don’t have a rich snippet have fewer chances of getting clicks. Let your website shine in the search results The first one is a higher organic CTR (Click Through Rate), which translates to more visits to your website.īefore introducing a new search feature, Google does several tests to ensure that this is what users want and rich results have been positively accepted by users.
There are many reasons why Google rich snippets are becoming very important for SEO.
Example of an Enriched Search Snippet Why are Google rich snippets important for SEO? They have the same properties as a rich snippet, but they also allow users to interact with a snippet without leaving the Google search page.Ī typical example is the new job posting snippet which allows users to apply filters like location or job title to find exactly the job they are looking for. Rich Results and Enriched Įnriched search results are interactive rich snippets. For example, when asking for the time, translation, and currency-related queries. OneBox result – shows a tool directly in the search results.
RICH SNIPPETS TEST TOOL HOW TO
Read this guide for step-by-step instructions on how to get a google featured snippet. Google knowledge graph exampleįeatured Snippets – Shows on top of the results and usually provide a direct answer to a question or query. Knowledge graph cards – they show more details about a known topic or brand. Other search features include:Įnhancements – for example showing a website’s search box within the Google results. Rich snippets in just one of the available Google search results features. Notice that besides the title, URL, and description, the snippet also shows an image, star ratings, number of reviews, minutes to prepare, and total calories. Rich snippets or rich results as they are sometimes called are an enhanced version of a normal search snippet that usually includes graphical elements like images, review stars, and other visual enhancements.Ī normal search snippet includes the following items:Ī rich snippet may include one or more of the following elements:Įxample of a Google Rich Snippet in Best Practices on how to get rich snippets.Why are rich snippets important for SEO?.One of these elements is rich snippets, and in this post, you will learn everything you ever need to know about rich snippets. Google is gradually moving away from the traditional plain blue link snippets by introducing graphical and interactive elements in its search results on both desktop and mobile devices.
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